31 Jul In News
IAB: 26% of desktop users have adopted ad blocking technology
- The Interactive Advertising Bureau’s (IAB) latest report found that 26% of desktop users have adopted ad blocking software while 15% of mobile consumers have done the same.
- Delving into IAB’s recent research, Adweek reports that around 32% of ad block users for both desktop and mobile are males between 18 and 34, while 22% are women in the same age bracket.
- The IAB previously released two initiatives to address the different aspect of ad blocking: L.E.A.N, which is designed to improve the user experience for digital ads, and DEAL, which offers strategies for publishers on how to approach the ad block challenge.