Found Remote’s new partnership with 4C will look at brands ‘Social Lift’ after their commercials air
Found Remote: Why did you start 4C?
Lance Neuhauser: We started 4C because we recognized the massive potential for social data to transform the TV industry through data science. We like to call social media the limitless focus group for its ability to observe 1.5+ billion people’s interests and behavior in a predictive way. Our mission at 4C is to lead the convergence between TV and Social Media and maximize media value for brands, agencies, and media owners.
FR: Who do you work with and how does the platform work?
LN: Our platform unifies data across social media and TV to deliver comprehensive solutions from analytics to activation. 4C’s proprietary social affinity database enables brands to find and understand their most valuable audiences. Our Teletrax technology, the largest global TV monitoring network, delivers insight into which TV placements are most effective. We also ingest data from set-top boxes to understand key audience metrics and viewership. From an activation standpoint, we power media across leading social and mobile platforms including Facebook, Twitter, LinkedIn, Pinterest, Instagram and soon to be Snapchat. We’re also integrating with WideOrbit and Videa for access to programmatic TV inventory.