Australia Just Made the Most Diverse Ad Ever…
… to Sell Lamb
Starring indigenous people, a transgender comic, two gay dads and more
Diversity has been an explicit theme of more progressive advertising for some time. But this ad takes it to a new level—featuring a parade of Australians from different religions and cultures, and with various physical looks and abilities, all to sell, oddly enough, Australian lamb.
“What’s the best thing about diversity? Everything!” says the client, Meat & Livestock Australia. “So let’s all unite with the meat that doesn’t discriminate—lamb.” The hashtag is #unitedwelamb.
That product connection is pretty dumb, and the spot itself borders on parody of the very ideas of acceptance that it’s promoting. And yet it works, mostly because of the entertaining way it’s presented—and because of the involvement of so many well-known Australians.
The inclusive cast includes actor Indian Australian Arka Das (who narrates most of it) to transgender comedian Jordan Raskopoulos to Indigenous model Samantha Harris and indigenous athletes Cathy Freeman and Greg Inglis. There’s also a woman using sign language, two gay dads, several disabled people, a little person and more.
Source: Found Remote